B2B SEO where the people who find the problem also write the fix.

It starts with a diagnosis rather than a retainer. We look at the commercial pages, Search Console, and what your own pages are doing to each other, and you get a straight answer before any money changes hands. If that turns into work, the scope and the cost are agreed in writing first.

From there it is either a defined project, a comparison page architecture, a programmatic build, a docs migration, a rendering fix, or a set number of hours a month against a shared roadmap. The people who diagnose the problem are the people who write the fix. Nothing gets lost in a handover between a strategist and a developer, because they sit on the same team.

You get the ledger either way. Time is logged as it is spent, including anything scrapped or reverted.

Not with named B2B or SaaS clients, no. Our documented work is a high traffic directory site plus theme development and technical SEO on it. We are not going to invent logos.

What transfers is the work itself. A directory is a large templated site with faceted pages, thin page risk, cache layers, schema at scale and internal linking that decides what ranks. That is structurally the same problem as a SaaS site with programmatic landing pages, a docs subdomain and a marketing site sitting next to an app. If you want a specialist who has shipped ten SaaS accounts in your exact category, we are not that supplier. Say so early and neither of us wastes a call.

Partly, and we will be clear about which part. We can find out whether your bottom of funnel pages exist at all, whether they are indexed, whether they are being cannibalised by blog posts targeting the same terms, and whether the money pages are linked to from anywhere that matters. On one site a page on a DR 72 domain ranked for nothing at all while page one sat at DR 16 to 32, and the cause was a canonical pointing at a redirect plus two pages fighting over the same intent.

What we cannot do is rewrite your offer, fix your demo flow or run lifecycle campaigns. If traffic is arriving on the right pages and still not converting, the problem is downstream of us.

It depends on who owns the deployment and how much you care about the docs feeding the marketing site. A subfolder keeps everything in one host and one Search Console property, which is usually better for SEO. A subdomain is often chosen because the docs platform cannot be reverse proxied cleanly, and that is a legitimate engineering constraint rather than an SEO failure.

We will tell you what each option costs you and what it saves your team, then you decide. Moving docs is a migration, so if the answer is "move it", the redirect map and the parity check are part of the job.

Not because they are templated. Templated pages get into trouble when the only thing that changes between them is a variable in the heading, when there is no real data behind them, and when nothing links to them except a sitemap.

The version that works has genuinely different content per page, a crawl path that a person would plausibly follow, and a rule for which pages are allowed to exist at all. We built a geolocation search tool on a 33k a month term this way, server rendered so crawlers see the results, with a geocoding layer that maintains itself so new locations need no code change. That is the model we would apply.

Yes, the earned kind. Digital PR and manual outreach, campaigns built from data or a point of view your company already owns, plus backlink audits and disavow calls. DR growth comes out of that as an outcome rather than being sold as a number.

We do not buy links, we do not use PBNs and we do not touch link farms. We have identified paid link and PBN networks and advised clients to decline them. It is also worth saying that for a lot of B2B sites links matter less than people expect. The DR 72 example above is the case in point: buying links there would have been money spent on a problem the site did not have. Detail on the link building page.