SEO services
SEO from the people who write the fix.
The common failure in SEO is not a shortage of recommendations. It is that the people who find the problem and the people who fix it work for different companies, so half the plan never ships. Strategy, code, links and content sit together here, which is why the work on this site is described in terms of what changed rather than what was advised.
What is available
Six services, and how to tell which is yours.
These overlap in practice. Most engagements start with a diagnosis and end up touching two or three of them, which is what the blended rate is for.
Technical SEO
Indexation, canonicals, crawl control, structured data, architecture and rendering. The foundation everything else sits on, and where most stuck sites are actually stuck.
Sites that should rank and do not
Technical SEO →
Link building and digital PR
Earned placements through manual outreach and data led campaigns, plus backlink audits and disavow calls. We can build the linkable asset as well as pitch it.
When authority really is the constraint
Link building and digital PR →
SEO audit
A prioritised diagnosis across technical, content and links, with the evidence behind every finding and an honest note on which items are not worth your budget.
When you do not know what is wrong
SEO audit →
Local SEO
The on site half of local. Location page architecture that does not turn into thin duplicates, correct entity and business schema, and internal structure for multi location sites.
Multi location and service area businesses
Local SEO →
Ecommerce SEO
Faceted navigation and crawl budget, category and product template architecture, variant canonicals, and caching on a catalogue that changes every day.
Catalogues with an index bloat problem
Ecommerce SEO →
B2B and SaaS SEO
Bottom of funnel commercial pages, comparison and alternative pages, templated architecture without thin pages, and rendering on app adjacent marketing sites.
Long sales cycles where lead quality beats volume
B2B and SaaS SEO →
Also available: WordPress SEO, SEO consulting, web design and build and custom tools.
Scope
What we take on, and what we send elsewhere.
Most of what an SEO agency does, plus the development most of them outsource. There are still things we do not do, and it is cheaper for everyone if you know now.
We handle this
- Technical SEO, from indexation and schema through to rendering and Core Web Vitals
- Off page SEO, link building and DR growth through digital PR and manual outreach
- Backlink audits, link quality assessment and disavow decisions
- Site architecture, intent mapping and internal linking governance
- SEO copy and rewriting thin or machine spun pages
- Web design, custom theme development and full builds
- Bespoke tools and software when no plugin does the job properly
- Ongoing maintenance, edge security and hosting diagnostics
- White labelled delivery underneath another agency
We do not
- Buy links, use private blog networks or use link farms. Everything is earned
- Run paid media. No Google Ads, no paid social, no programmatic
- Run organic social or community management
- Produce very high volume cheap content. A content mill will do it better and for less
- Brand identity or logo design. We build to a designer's work rather than replacing them
- Native mobile apps
How we are set up
A company behind the work, one person in front of it.
There is a full team here. That is what lets us run a technical programme, a build and a link campaign at the same time without any of them waiting on the others, and it is why we can take on work that is genuinely too big for one person.
What it does not mean is an account manager. For the work itself you deal with me directly, and that does not change once you have signed. You will not be sold by one person and then handed to someone you have never spoken to.
Alin Boatca alinboatca@googlemail.com
- Capacity of a team Several workstreams running at once, so a build does not stall the SEO.
- Access to the lead You talk to the person making the technical decisions, not a relay.
- No handover gap Whoever diagnoses the problem is on the same team as whoever writes the fix.
- One point of accountability If something goes wrong, there is no question about whose job it was.
Evidence
What the work has actually produced.
Every figure here comes from live client work and was checked before and after. Where the useful outcome was a client spending less, that is included too.
Diagnosis
A link budget that would have been wasted
A DR 72 domain ranked for zero keywords on a target page and everyone assumed it needed links. The page one competitors were sitting at DR 16 to 32, which proved authority was not the constraint. The real causes were a canonical pointing at a redirect, two pages competing for the same intent, and spun copy. We sell link building, and we still said no to it here.
Security
21,626 hostile hits a day, stopped in 15 minutes
A login page was absorbing about 46% of all requests reaching the origin. Fixed at the Cloudflare edge with an admin allowlist so nobody got locked out. The more useful finding was that the attack was not slowing the site at all, which stopped a pointless server upgrade.
Infrastructure
Four root causes behind one cache failure
Content was up to a day out of date. Four independent causes, including curated pages that query content rather than being taxonomy archives, so no term based purge could ever reach them. Six stale pages matched the origin immediately after.
How it starts
You will know the cost and the risk first.
Send the symptom
The URL and what you are seeing. You do not need to work out the cause, or which of the services above you need. That is the part we are for.
Takes about two minutesFree diagnosis
We look properly and tell you what is actually wrong, whether it is worth fixing and roughly what it takes. A reasonable number of these end with us saying you do not need to hire anyone.
Within one working dayScope, then build
A written scope with the cost, the risk and the rollback path, agreed before anything starts. Then we build it, deploy it and check it live.
You approve before we startFAQ
Questions before you enquire
Which of these services do I actually need?
Usually fewer than you think. Most sites have one or two things holding everything else back, and once those are gone the rest matters much less.
If you do not know which, that is what the first call is for. It is free, it takes about twenty minutes, and the outcome is a straight answer rather than a proposal for everything on this page.
Do you do link building?
Yes, through digital PR and manual outreach. Earned placements built on something genuinely worth covering, plus backlink audits and disavow decisions. We can build the linkable asset as well as pitch it, which most link building suppliers cannot.
What we do not do is buy links or touch private blog networks. We have had those networks approach a client directly and advised turning them down. Detail on the link building page.
Who actually does the work?
The people you speak to. There is no account manager relaying messages to a delivery team you never meet, and no junior executive quietly doing the work that was sold to you by someone senior.
That is the main structural difference between us and a larger agency, and it is the reason the diagnosis and the fix do not drift apart.
How quickly will I see results?
It depends entirely on the cause. Indexation problems can turn around in days, because the pages were always good enough and simply were not eligible. Architecture rebuilds take a few months to settle while pages get recrawled. Link campaigns are slower still, because earned coverage cannot be scheduled.
Anyone quoting you a timeline before looking at your site is guessing.
Do you work with other agencies?
Yes, a fair amount. We sit underneath your strategy or account team as the technical and delivery layer, white labelled if that is what you need. You keep the client relationship and we fix the things your team cannot get to.
What does it cost?
SEO and strategy is £90 to £110 an hour, or £95 blended where the work mixes strategy and development. A technical audit starts at £900 and a broader three pillar audit at around £1,500, both scoped by site size. Minimum engagement is four hours.
Full detail on the rates page, including an honest section on when you should not pay these rates.
Book me
Not sure which service you need?
Most people are not, and working it out is our job rather than yours. Send the URL and the symptom, and you will get an honest read on what is actually wrong.