Guides
There is no shortage of general SEO advice on the internet and we have no intention of adding to it. What goes here are problems we have genuinely diagnosed on live sites, written up properly, including the parts where the first two theories were wrong.
Currently being written
One guide is published so far, and we would rather show you an honest short list than pad it out with filler. The rest below are actually being written. If one of them would be useful to you sooner, say so and we will bump it up the list.
Planned
In progress
A short, practical method. Hit the origin directly with a cache buster and compare. It takes two minutes and it decides which half of the stack you spend the next two days in.
A method we use on nearly every diagnosis
In progress
The Managed Challenge and admin allowlist setup, and just as importantly, how to check whether the attack is actually slowing your site before anyone suggests a bigger server.
From the 21,626 hits a day case
In progress
Getting @id relationships right, when to consolidate duplicate organisation entities, and which markup to remove rather than fix. Includes why we no longer add FAQPage markup at all.
From the Search Console entity work
In progress
Separating commercial and informational intent so your own pages stop cannibalising each other, plus a governance rule that stops a tidy internal link structure decaying back into a 25 link block.
From the DR 72 rebuild
In progress
How to find it, why it is so easy to miss in an audit, and why it can hold down a page that looks perfectly healthy in every other respect.
A recurring find
Approach
Every guide here comes from a problem that appeared on a real site, was diagnosed properly and was fixed. That constraint rules out a lot of topics, which is the point.
They include the wrong turns. When a problem has four plausible explanations and the first two are wrong, that process is the genuinely useful part, and it is the part that usually gets edited out of tidy write ups. Knowing which check ruled out which theory is worth more than the final answer.
Where a fix carries a risk or a trade off, it says so. Some of these changes are ones we would not make on every site, and a guide that does not tell you when not to do something is not much of a guide.
No affiliate links, no tool sponsorships, and no padding to hit a word count.
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If you are sitting on the exact issue one of these covers, do not wait for us to write it up. Send us the URL and we will just tell you.